Written by Mika Lee

In Asia, a continent passionate about sports, betting has become an integral part of the sports culture. With diverse preferences across countries, certain sports stand out as favorites for betting. Let’s explore the most popular sports to bet on in Asia, understand their popularity, and delve into the scope of sports betting in this vast region. One of the rising stars for sports betting is IviBet online for your smartphone or the website ivibet.

  1. Football (Soccer)

Football is the most popular sport to bet on in Asia. Its universal appeal, combined with major leagues like the English Premier League, La Liga, and the UEFA Champions League, draws millions of Asian bettors. Football betting is popular because matches are played globally, ensuring a constant stream of betting opportunities.

  1. Cricket

Especially in South Asia, cricket reigns supreme. Countries like India, Pakistan, and Bangladesh have a deep-rooted love for the game. The Indian Premier League (IPL) and international tournaments like the ICC World Cup offer high-profile betting opportunities. Cricket’s strategic nature and the unpredictability of matches add to the betting excitement.

  1. Basketball

Basketball has a strong following in East Asia, particularly in the Philippines and China. The NBA, with its global stars and high-paced action, is a favorite among bettors. Domestic leagues like the Chinese Basketball Association also attract significant betting interest.

  1. Horse Racing

Horse racing has a long history of betting in Asia, with Hong Kong, Japan, and Singapore hosting some of the world’s most prestigious races. The sport’s tradition, coupled with the thrill of live races, makes it a favored betting choice.

  1. Esports

Esports betting is rapidly growing in Asia, driven by the region’s strong gaming culture. Games like “League of Legends,” “Dota 2,” and “Counter-Strike: Global Offensive” are particularly popular for betting. The rise of professional esports leagues and tournaments has legitimized esports betting.


The popularity of these sports for betting in Asia can be attributed to several factors:

  • Cultural Significance: Sports like cricket and football have deep cultural roots in many Asian countries.
  • Availability of Betting Markets: These sports offer a wide range of betting markets, providing diverse options for bettors.
  • International and Domestic Leagues: The presence of both international and domestic competitions ensures year-round betting opportunities.
  • Media Coverage: Extensive media coverage of these sports increases their visibility and fuels the betting interest.


Estimating the exact number of people engaged in sports betting in Asia is challenging due to the vast size of the continent and varying legal landscapes. However, it’s widely acknowledged that millions of Asians participate in sports betting, both legally and through underground channels. The advent of online betting platforms has further broadened the scope, making it easier for people to place bets regardless of geographical and legal constraints.

The market size is immense, with some estimates suggesting that Asia accounts for a significant portion of the global sports betting revenue. This is not surprising, given the region’s population size and the growing accessibility of betting platforms.

Sports betting in Asia is a complex yet fascinating phenomenon. Deeply intertwined with the region’s sports culture. Football, cricket, basketball, horse racing, and esports stand out as the most popular sports for betting, each with its own appeal and set of followers. Despite the challenges in quantifying the exact scale of sports betting in Asia, it’s evident that the activity is a significant part of the sporting landscape, driven by cultural affinities, the allure of the games, and the advent of online betting. As the legal and digital landscapes continue to evolve, sports betting in Asia is set to grow even further, attracting more enthusiasts to the thrill of wagering on their favorite sports.

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Mika Lee

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